PID acquires label design software specialist LabelCraft AS


Possehl Identification Solutions (PID) acquired Norwegian label design software provider LabelCraft AS as per 16.12.2022, expanding its product portfolio with a focus on digital solutions.

LabelCraft was founded in 1997 by Ingar Steinsland in Oslo and has since developed label printing applications for demanding production environments where versatility, speed and reliability are critical. LabelCraft’s focus is the label design software of the same name. Ingar, with his team of programmers and developers, always takes a “hands-on” approach developing both basic and highly specialized OEM products and services that are used by a wide range of demanding customers worldwide.

The integration into PID will create numerous growth and development opportunities for LabelCraft; special focus will be given to joint work on cross-company software solutions, which will allow the individual PID companies to offer additional solutions in the area of software and software / hardware combinations to their customers in the future.

“We are excited about the integration of LabelCraft into the PID Group. Being part of a larger European group of labelling and marking companies allows us to give our product a wider reach; especially bringing our expertise into the group,” says Ingar Steinsland, Managing Director of LabelCraft AS.

Possehl Identification Solutions (PID) comprises 28 companies in the field of labelling and marking solutions. With approx. 1000 employees, the group reaches annual sales of 220 million euros and operates through independent companies and partners over 70 countries worldwide. PID is part of Lübeck-based L. Possehl.